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 FIAT SPONSOR
Long standing involvement with broadcasting
Since the early days of television broadcasting in the mid
Twentieth Century, audiovisual media has provided us with a unique
and invaluable heritage of news, culture and history. For more than
fifty years, Sony has been the undisputed leader in magnetic and
Optical recording media and Professional hardware. Innovative formats
such as 2-inch, U-Matic, 1-inch and especially Betacam SP have
transformed mass media world, while audio technologies including DASH
and DTRS have set up new standards in professional sound recording.
Broadcasters and production companies around the world rely on the
performance and versatility of Sony products to manage their immense
archives, create all-action news bulletins, documentaries, movies and
commercials. Businesses and consumers can get the widest choice of
products and solutions from a single company!
Commitment to the preservation of broadcast archives along with
FIAT/IFTA
Today, Sony is teaming up with International Federation of
Television Archives (FIAT/IFTA) to create a radically different
approach to highlight the need to preserve world audiovisual
heritage. Television and radio have mapped cultural developments over
the past century and the events captured within these tape and film
archives make them priceless and must be protected for future
generations. With the passing of time, many archives are beginning to
show serious signs of deterioration which is a cause of great
concern. FIAT/IFTA and Sony propose the solution - to use the
manufacturing industry model in order to digitize these valuable
assets. Industry approach offers many lessons on increased
productivity and the effective use of both financial and direct
labour resources. Working together Sony and FIAT/IFTA can take the
challenge of saving the world audo visual heritage to another level.
The governing role of FIAT/IFTA in the field of co-ordination,
projects planning and exchange with international organizations such
as UN, UNESCO, OIF, EBU, ITU, European Commission and many others is
decisive and simply can't be ignored.
A regular partner of FIAT/IFTA
Sony joined FIAT/IFTA as a supporting member on the occasion of
the Paris Conference in 2004. Its contribution has enabled
FIAT/IFTA to invite delegates from Latin America, Africa and
Asia.
In 2005 and 2006, Sony renewed its contribution to the
organisation of the New York and Madrid Conferences.
Simultaneously, Sony could participate in the FIAT/IFTA and
OIF/CIRTEF efforts to help archives in Africa, Asia and in the
Balkans : FIAT/IFTA redistributed old equipment to play back U-Matic
and Beta archives, OIF and CIRTEF set up digitisation systems, while
Sony was donating spare parts and registrable DVDs.
Focus on the "Preservation Factory" concept
Moreover, based upon the invaluable advices given by FIAT/IFTA,
Sony decided to further improve its service offerings. We have
created our Preservation Factory™ - a ground-breaking initiative
designed to harness Sony Company's specialist resources to help to
archives owners to preserve and protect their tape and film-based
archives, transporting the contents into the digital age and creating
new revenue streams through their on-line digital availability.
Customer satisfaction lies at the heart of Preservation
Factory™. Sony is committed to providing high quality cleaning
to enhance media quality and ensure authenticity of the original
content, fast transfer through latest automated preservation
processes and excellent cost efficiency to meet criteria set by the
broadcast industry, IFTA/IFTA, PrestoSpace project and of course the
client's budget.
In order to achieve business targets and ensure the highest level
of service for its customers, Preservation Factory™ co-operates
with many Sony organisations, exchanging skills, knowledge and
expertise. We would like to mention in particular Professional
Solutions Europe (PSE), a division of Sony Europe, a leading supplier
of solutions for broad horizontal communications, AV/IT, as well as
magnetic and optical storage.
For more information please visit:
About Sony
Sony manufactures audio, video,
communications and information technology products for the global
consumer and professional markets. With its music, pictures, game and
online businesses, Sony is uniquely positioned to be one of the
World's Leading Consumer Brands. Sony recorded consolidated annual
sales of EUR 53.43 billion (yen 7,160 billion) for the fiscal year
ended March 31, 2005 and it employs approximately 151,400 people
worldwide.
In Europe, Sony recorded consolidated annual
sales of EUR 12.03 billion (yen 1,613 billion) for the fiscal year
ended March 31, 2005, based on an average market exchange rate for
the same period of yen 134 to the EUR. Sony Europe, headquartered at
the Sony Center in Potsdamer Platz in Berlin, is responsible for the
company's European electronics business and registered consolidated
sales of EUR 8.87 billion for the fiscal year ended March 31,
2005.
Andrew Velichko
Recording Media and Energy
Sony Europe
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