FIAT/IFTA has chosen "Making it Real – Keeping it Real" as the theme of the 2010 World Conference. Keeping up with the rapid pace of change in Audiovisual media creation and dissemination has meant that audiovisual archives have had to re-invent the wheel many times. However the fundamental principles that underlined audiovisual archiving in the analogue world still hold true – but there are new ways, new opportunities and new avenues to pursue in the digital and internet era and new economic challenges to keep the wheels in motion.
The Challenge of "Making it Real – Keeping it Real" is about selling the true benefit and value of the "archive /asset management function" and garnering the support and funding to achieve what the profession does best…, but with a new twist – not just as keepers but as publishers, sellers, buyers, technologists and much more. We will bring real experiences and case studies to the conference for discussion.
